Patterson Farms

Maple products

Have you ever imagined how important pharmaceutical packaging is?

Why pharmaceutical packaging is so crucial?


The look of the product is the first we take notice on. We make consumer decisions based on good looking layer. For example, if you must choose between brightly-coloured box and a nasty thing, of course you'll pick an item that has vivid colours and attractive looking.




But how about drugs? Perhaps this kind of products are to be treated in another way?


What kind of drug to choose from?


In the pharmacy market there're a lot of products and it's not easy to make a right. Genrally speaking, many packagings are the same type, which make the decision even harder.


Making a goodpackaging is significant if you want to capture the interest of patients in need.


Problems with pharmaceutical packaging


Medicine are a special substance to include. Marketing specialists cannot apply the same methods to sell these kind of items, because they must take into account that they advertise serious substances the cannot be treaten like a products for commercial use.


How to make an effective drug boxing?


As a producer of pharmaceutical packaging you have to remember that people are willing to choose something that they see as a familiar. It's quite obvious that they won't buy anti-fever pill with a pretty lady illustration on the packaging.


pharmaceutical packaging
Prepared by: Daniel Lobo
Oryginal: http://www.flickr.com


The style of the layout must fit to the kind of drug. It must build the trust.




The best way to achieve that is creating white colour and straight shapes. It gives an impression of sterility and professionalism.


It is also important thing to rememberWorth to mention is also the fact that pharmaceutical packaging have to has a drug label with crucial information about using.

Posted by Administrator on 2018-06-18 12:15:54
Tags: look, people, graphic, prop